Arts&Culture

Disney Direct to Consumer App Getting Marvel, Star Wars

Disney Direct to Consumer App Getting Marvel, Star Wars”

Netflix has clearly benefited from having big Marvel and Star Wars movies offered on the service, but since the companies ratings and returns are largely unknown to the public, we have no real measurement for just how much Marvel and Star Wars features pull in, in terms of viewers, and what that loss will mean for Netflix's bottom line. This new service, which might launch internationally before it goes live in the USA due to streaming rights clearances, will also have four or five original Disney series, three or four exclusive Disney movies, and Disney's entire TV catalogue.

Some of Netflix's more popular original shows are the ones it's produced with Marvel - series like "Daredevil", "Jessica Jones" and "Luke Cage". Although such plans have not yet been confirmed, Disney will surely be able to sell more people on the existence of yet another streaming service that they have to subscribe to - if they can put Star Wars and Marvel at the forefront. This, he says, will complement the studio's tentpole strategy for theatrical releases by moving low-budget (but still quality) films to the new app.

Netflix can't be happy right now.

The Marvel movies will also make the move from Netflix to the Disney app.

Netflix's stock didn't seem to be affected by Iger's announcement today - though shares in Disney were down after Iger said that earnings per share for this year will be comparable to those one year ago. The service is expected in late 2019 after Disney's current deal with Netflix expires.

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Last year, Disney said it was taking a 33 percent stake in BAMTech for $1 billion.

The Disney app will launch after Disney's film output deal with Netflix ends. "And we're going to produce three to four television movies that are Disney-branded".

Walt Disney Co. announced in early August that it was planning to launch its own streaming service in 2019, joining the growing number of streaming services available to consumers who want to cut the cord. Disney shares were down almost 3% in midday trading after the news broke, on what has so far been a down day overall for the Dow and S&P 500 indexes.

Successfully launching the new digital services is one of Mr. Iger's two top priorities in the remaining two years before his planned retirement in 2019, he said, along with lining up a successor for his own job.

We have more bad news for Star Wars and Marvel fans...



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