Finance

JC Penney Will Open On Thanksgiving While You're Still Eating Turkey

JC Penney Will Open On Thanksgiving While You're Still Eating Turkeyā€¯

"Retailers are competing for share and if they are not competitive in the holiday season, consumers won't choose them next year", said Erik Morton, vice president of strategy and corporate development at e-commerce software provider CommerceHub.

Just when you thought "Black Friday creep" had hit its limit, J.C. Penney is doing everyone better. There will also be online deals the weekend after Thanksgiving with free shipping on everything. Target has trotted out similar promotions every year since 2014.

Target is offering shoppers a breather after holiday shopping on Thanksgiving.

Target is giving its employees a longer break this Black Friday than it has in years past.

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Stores will be open from 6 p.m. on Thanksgiving Day until midnight.

"These new hours will accommodate guests who make Black Friday shopping part of their Thanksgiving tradition, and reflect when the retailer has seen the most shopping in stores for the past several years", Target said in a press release.

Penney raised eyebrows two years ago when it made a decision to open as early as 3 p.m., a time when director competitors were closed, raising legitimate questions about who exactly needs to be at J.C. Penney right when tens of millions of Americans are sitting down to table for their Thanksgiving meal.



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