Arts&Culture

Tide Pod Challenge Videos Being Removed From Facebook, YouTube

Tide Pod Challenge Videos Being Removed From Facebook, YouTube”

The company considers removing videos when users flag them, and people whose videos are removed risk their entire channel being deleted if they have accrued too many "strikes".

Facebook has also removed posts from its platforms, including Instagram. A spokesperson told CNNMoney that "we don't allow the promotion of self-injury and will remove it when we're made aware of it".

Even Tide itself had to send out a tweet featuring National Football League star Rob Gronkowski telling folks not to eat the pods. Some say the products can be mistaken for candy. Since 2012, eight fatalities have been reported among children aged five and younger, according to the American Association of Poison Control Centers.

Poison control centres in the US received more than 50,000 calls about liquid laundry packet exposures over the last five years, according to the American Association of Poison Control Centers (AAAPC).

It's called the Tide Pod Challenge, people eat the detergent packets on camera and then upload the video to social media platforms.

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In an earlier statement of its own, Tide's parent company Proctor and Gamble said it was working with "leading social media sites" to encourage the removal of the videos. They did not address the donuts but did say in part "laundry pacs are made to clean clothes".

The craze started from a post on The Onion with the headline "So Help Me God, I'm Going To Eat One Of Those Multicolored Detergent Pods" in 2015. Over the weekend, it enlisted National Football League star Rob Gronkowski to appear in an official Tide video that gained millions of views on Twitter. "People are going insane about this".

Palate cleanser: Sean Berthiaume, co-owner of Vinnie's Pizzeria in Williamsburg, is serving "Pied pods" - mini-calzones that look like Tide pods - for a limited time at his Bedford Avenue eatery. "Not eating", Gronkowski tells viewers.

Clips of the Tide Pod Challenge will soon be no more as all will be taken down on orders by Facebook and Google. YouTube has pulled down videos of the challenge in an effort to curb the spread.



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