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Website speed to affect Google's mobile search rankings

Website speed to affect Google's mobile search rankings”

Google calls it as the "Speed Update", and it's created to downrank websites that are very slow to load.

While not a surprising move considering that the bulk of Google searches come from mobile devices, the change has some interesting implications in the long run.

Google has announced that page speed will soon become a factor on mobile searches, with pages which have the slowest experiences suffering the full brunt of the tech giant's plans.

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Are you still going to be using the desktop speed factor for the desktop index? Google notes that the change only looks at the speed of a particular page, "regardless of the technology used to build the page", and the company told Search Engine Land that AMP pages could still be ranked lower if they load slowly. Google claims it still won't penalise a page only based on its performance, so it will continue to use content quality, and other important variables when ranking sites on mobile search. At the moment, it's not yet clear if the same algorithm change will be adapted to desktop users as well.

PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations.

"We encourage developers to think broadly how about performance affects a user's experience of their page and to consider a variety of user experience metrics". Users may waste less time and data on sites too slow to open on a mobile device. The following year, the company emphasized websites that used AMP more prominently in its search results and on Google News, per TechCrunch.



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