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Amazon's next stop: the back seat of your auto

Amazon's next stop: the back seat of your auto”

Americans already enjoy Amazon in-home delivery and keyless guest access (although some find it a dubious invasion of privacy) through Amazon Key.

"Amazon has a voracious appetite for people's information, and this is one more example of its breathless rush to grab every piece of data and turn it into new forms of revenue", said Jeffrey Chester, executive director of the Center for Digital Democracy, a Washington nonprofit. Now, the online retail giant is offering in-car delivery free for millions of its Prime members.

In-car delivery is available to Prime members and is part of the Amazon Key service, which was launched past year and allows Amazon to make package deliveries inside your house while you're away.

The tech giant has launched a new servicein 37 United States cities that delivers packages to the trunks of cars for free.

First of all, it's not Amazon that unlocks the vehicle, but the car's manufacturer. Amazon authorizes the delivery driver before customers' vehicles are unlocked, which is done without giving any special access or keys to the driver.

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On delivery day, the Amazon Key app helps customers ensure they've parked within range of the delivery location and provides notifications with the expected four-hour delivery time window. Amazon said customers shouldn't worry - it will take care of a broken window or lock that happens as a result of a delivery to a vehicle. It can also not be used if the auto is parked in a garage with restricted entry, or in underground or multi-level carparks because they do not allow for sufficiently reliable Global Positioning System information for the vehicle to be located by the delivery driver.

Amazon has found yet another way to deliver packages: to your auto. Amazon Key allows packages to be delivered inside the vehicle, which comes at no additional cost for Amazon Prime members with an active OnStar account. Customers can track when their vehicle was unlocked and relocked through the app, which also provides a way to rate the service.

It's a new addition to the Amazon Key program, which began in October, that allows Amazon drivers to open customers' front doors and leave packages inside.

"Woohoo! All my packages are here", said one woman, opening her trunk to reveal three boxes neatly stacked inside. First, Amazon's drivers have access to your auto and not your home.

Your latest Amazon order could be delivered right into your vehicle. Once this is set up, an "In-Car" delivery option will pop up during the checkout process.



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